C4 adds website to Alt-World offer

Channel 4 has launched a website dedicated to alternative news and radical journalism to complement its TV show, Alt-World, which goes on air on 31 August.

The site, www.channel4.com/ alt-world, went live last Friday and is designed by the interactive arm of Alt-World production company Wark Clements and Iso graphic designer Mark Breslin.

‘Channel 4 thought the Alt-World concept would work well on-line,’ says Wark Clements head of interactive Kenny Shaw. ‘Short film and video comes across well on the Internet and the show’s target audience is highly Web-literate,’ he adds.

Alongside Alt-World, the website forms part of Channel 4’s Alt TV film-maker programming strand. It aims to address issues ‘usually ignored by mainstream media’ that will appeal strongly to an on-line audience, says Shaw.

The site incorporates six features by journalists and video activists from around the world, filmed from a subjective view-point. For example, journalist Roddy Mansfield describes how the police carried out ‘censorship’ by arresting him and confiscating his camera film before releasing him without charge.

‘We have worked directly with the campaigners, activists and journalists involved in promoting change to create a site that appeals to mainstream as well as “alternative” audiences,’ according to Channel4.com managing editor Andy Grumbridge.

Wark Clements producer Graeme Bowman says the website offers viewers the chance to contact Alt-World film-makers and tell them about the news issues that the programme and website should be covering.

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