Foyles reads up on new identity

Design Dell has created an identity for bookshop Foyles in London’s Charing Cross Road, which will be launched on 14 September.

The bookstore has a reputation for being a shambolic, den-like store with few navigation clues. Design Dell marketing manager Lol Sonnenschein says, ‘The brief was to create an identity that would compete with other booksellers and still maintain the reputation of a historic, family-run business.’