Kemistry wraps film channel idents

Kemistry has rebranded two programmes for subscription film channel TV1000, which forms part of a wider package of on-screen identity work for Scandinavian broadcaster Viasat.

The consultancy has created break bumpers and promotional material for TV 1000, as well as a logo, bumpers and idents to launch Viasat’s film channel, Film 3, which went live last Friday on Viasat channel TV3.

Kemistry was appointed in March to the TV3 work, following a competitive pitch against unnamed consultancies. It won the TV1000 work after presenting creative ideas, which was not a formal pitch, adds Kemistry creative director Graham McCallum.

The sequences for TV1000’s film slots Premiere of the Week and Sunday Premiere launch on 1 September. They are a modern-day take on ‘iconic Hollywood logos’, according to McCallum.

The stings are designed to ‘put the audience in the right frame of mind [for the films to come]’, he adds. The Premiere of the Week ident features a female figure and an ‘ethereal interpretation of the TV 1000 logo’, created to lend the ident a cinematic feel, says McCallum.

TV1000 claims to be one of Europe’s largest premium subscription film channels. It operates in seven countries and broadcasts eight film premieres each month.

The news follows the unveiling of Static Design’s set of five stings for Viasat, which will be aired on 1 September (DW 16 August). According to a Kemistry spokeswoman, Viasat works regularly with UK consultancies as it is based in and broadcasts from central London, despite having offices across Scandinavia.

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