Pentagram clarifies stance on unpaid creative pitches

Further to your news article, C Eye focuses on branding of Warwick Conferences (DW 16 August), I would like to point out that Pentagram did not participate in the unpaid creative pitch for Warwick Conference’s branding project.

We declined immediately on receipt of a Request for Proposal that required speculative creative work, and continue to decline such requests.

John McConnell

Partner, Pentagram, London W11

Letters to the Editor should be sent to: Design Week, 50 Poland Street, London W1F 7AX

Fax: 020 7970 6730, e-mail:, website:

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