Iconic London venue the Royal Albert Hall has a new identity, which will be used in its communications.
The identity was created by The BrandPie Foundation – the charitable arm of consultancy BrandPie. It is the first update to the RAH identity since 2004. The previous identity was created by Fitch and implemented by 35.
BrandPie says the new identity uses the hall’s “distinctive” silhouette, which is rendered in coloured layers.
Sarah Woods, director of external affairs at the Royal Albert Hall, says: “The strength of the logo is that it celebrates the Hall’s iconic shape in coloured layers which help to convey the range, richness and vibrancy of our activities.”
BrandPie says the logo can be used with a colour palette that offers “premium” tones for formal applications and “vibrant” reds and golds that reflect the Victorian heritage of the hall’s auditorium.
The open door in the logo, meanwhile, represents the hall’s education and outreach programming, according to BrandPie.
Natasha Chance, Creative Director at BrandPie, says: “After immersing ourselves in the history of the Hall, we have sought to create a more contemporary and vibrant identity that can be used effectively, but still remains true to the Hall’s heritage and aims.”