Identity relaunch for HMS Belfast

Peter Clash of Clash Associates, David Cunningham of Studio Two, University of Edinburgh students Evangelia Athanassiou and David Vila Domini, and Cezary Bednarski and David Fink have won joint first prizes in a Royal Institute of British Architects competition for a landmark for the British Film Institute’s Museum of the Moving Image and National Film Theatre.

HMS Belfast has a new identity designed by Trickett & Webb. The project is part of an attempt to raise the ship’s profile as a tourist attraction.

The consultancy won a four-way paid pitch after it was approached by the Imperial War Museum, which owns the ship. “It had become a repository for old display material, and it needed a new image,” explains Trickett & Webb designer Andy Thomas.

HMS Belfast, moored on the Thames, was repainted in its original World War Two camouflage colours 18 months ago, and the graphics complete its revamp. By March a design guide will be issued for applying the identity both on-board and at the museum.

The new logo takes the camouflage colours and uses them “as a decoration instead of a disguise”, says Thomas, who took the ship silhouette idea from the previous logo and completely re-drew it.

A combined ticket and leaflet guide explains the colour-coded zones on the ship.

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