New name for Saatchi

Siegel & Gale has created a new name, Cordiant, for Saatchi & Saatchi.

The name, one of 17 suggestions from Siegel & Gale, will be voted on by shareholders at an extraordinary general meeting on 16 March. If accepted, the group `will then be able to reveal the new logo’, says a Saatchi & Saatchi spokesman.

The holding company will be the only part of the group to change its name.