Transavia Airlines has unveiled an Ãº800 000 identity by Dutch consultancy Tel Design.
Transavia, based in The Netherlands, has 19 planes and carried two million passengers in 1994. It is bidding to build its share of the travel agent-controlled market.
“We want agencies to promote us to their customers. We have a good image among tour operators, but customers need more direct knowledge of the fact that we are a good airline,” says president Peter Legro. And Transavia wants “a more international image”, he adds.
Tel Design was approached by Transavia to work on the identity. The consultancy has previously designed corporate images for Dutch Gas and the Dutch arm of Coopers & Lybrand.
“This was a unique commission because 200 Transavia staff participated at every stage of the design,” says Tel designer and director Andrew Fallon. “This is virtually unheard of in Holland.”
Uniforms have been redesigned and the logo will be applied to all planes by April 1996.