Abbey National is rolling out the first of its redesigned branch promotional literature. A tax-free savings guide and product leaflets for its TESSA and unit trust PEPs accounts go into branches this week. Design is by Wagstaffs.
The consultancy aims to have all literature, 20 key leaflets, posters and all promotional material redesigned by the end of the year, with their launch staggered throughout 1995. The new literature `aims to add greater clarity to the product portfolio and strengthen the Abbey National branding’, says a Wagstaffs spokesman.