Harrods is set to open its new retail concept Harrods 102 next week. The 800m2 premium convenience store has been designed by Australian design group Landini Associates, which has also created the brand identity and design guidelines.
Landini Associates was appointed to the project last May without a creative pitch. The design work has been handled out of Landini’s main Sydney studio and delivered to the UK client via its London office. It is a significant project for a consultancy based in Australia and arguably Landini’s most important UK job since it was founded by Mark Landini 13 years ago.
Due to open adjacent to Harrod’s flagship on London’s Brompton Road, the store will feature a number of concessions and will integrate health and beauty with food for the first time.
Key interior design features will be a series of ceiling rafts running the width of the store and groups of ‘walk in’ stores and services. There will also be a multi-cash desk towards the front of the store, incorporating a concierge desk.
This ‘7-11 convenience store’ concept may be used as a test bed for further sites across the UK and international markets. Harrods director, Susanne Tide-Frater, and director of food and catering Didier Souillat have jointly overseen the project.