Wolff Olins updates identity for Manpower

Global recruitment firm Manpower launches an identity designed by Wolff Olins this week – the organisation’s first rebrand since its inception 58 years ago.

The work consolidates the company’s existing 200 brands into five core marques and will be applied across 4400 offices in 72 countries.

According to Wolff Olins designer Luke Gifford, the consultancy was briefed to represent the ‘rapidly changing world of work’, highlighting the options and choices that are now available to both employees and employers.

Because of the company’s global reach, the idea also had to be ‘simple and direct’, to avoid being lost in translation.

Wolff Olins was appointed without a pitch in early 2004.