So, replica football strips are to have a “wear-by” date in an attempt to stop cries of foul play when they are repeatedly updated. The parents and spouses of footie-crazed kids will undoubtedly be heaving sighs of relief in anticipation of their sportswear bills dropping. Perhaps the idea could be extended to fashion generally, so that all those dedicated followers of fashion would be less likely to make the faux pas of accidentally wearing last season’s number from their favourite, absolutely fabulous, designers.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.