So, replica football strips are to have a “wear-by” date in an attempt to stop cries of foul play when they are repeatedly updated. The parents and spouses of footie-crazed kids will undoubtedly be heaving sighs of relief in anticipation of their sportswear bills dropping. Perhaps the idea could be extended to fashion generally, so that all those dedicated followers of fashion would be less likely to make the faux pas of accidentally wearing last season’s number from their favourite, absolutely fabulous, designers.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.