Remember such attention-catching in-store displays as Selfridges’ live-in live Microflat experiment and Levi’s virtual man window? Well add another ground-breaking innovation to that list: Kingdom of Leather’s oversized sofa.
Yes, to highlight its half-price sale, the furniture retailer has positioned a fake sofa half-way inside and – you’ve guessed it – half-way outside its Lakeside flagship. The ingenious ploy is the brainchild of the equally wackily named Hot Props.
Kingdom of Leather is keen to ‘actively participate in the cutting edge of window merchandising’, says executive chairman Peter Dickson. You can’t argue with that.