Players enter rugby pitch for World Cup

The Independent Sports Network is holding a pitch this week to appoint a group to create titles for ITV’s coverage of this year’s Rugby World Cup, to be held in Australia in October.

Five teams are on the first round shortlist: consultancies Granada Graphics, Bruce Dunlop Associates, XTV and Kemistry, and freelance designer Victor Martinez.

According to ISN Rugby World Cup executive producer John Watt, the creativity of responses will be a vital consideration in the organisation’s decision-making. Watt says he is looking for a group ‘whose creative thinking has taken them beyond our brief’.

‘The successful group or individual will have to reflect three aspects of the event: its size, its international feel, and the Australian element. We’re hoping for an outstanding idea that we can run with, otherwise we’ll start our hunt for a group again,’ Watt says.

It’s likely the appointment will not be made for at least a month, he adds.

None of the groups shortlisted were available for comment as Design Week went to press.

The Rugby World Cup takes place every four years. The 2003 competition will be held in ten cities across Australia from 10 October until 22 November.

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