Designers Rocky Alvarez, Carl Clerkin, Gitta Gshwendtner, Michael Marriott and Will Warren have created specially made exhibits for the exhibition Cupboard Love. Each designer was asked to create a visual response to the Victorian expression with the result being a collection of cabinets, boxes and buckets. Gschwendtner’s work (pictured) is billed as signifying ‘the way objects change with time and use’, and illustrates a chest of drawers changing over time as the owner stores items between its segments. The exhibition, which also features a window installation by textile designer Lisa Stickley, runs from 7 February to 26 April at the Applied Arts Agency in London.
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
These designers are rethinking the surfaces we touch and turning them into COVID-killing materials, which can be fabricated as familiar objects.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.