WPA Pinfold has created branding and packaging for Directors, the Scottish Courage ale. It was previously available in cans and the brewer has launched a bottled variant to take advantage of the fastest growing beer category, says WPA Pinfold managing director Myles Pinfold.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.