Photographer David Partner and illustrator Andrew Davidson collaborated closely to create the images for Railtrack’s 1997/8 annual report, titled Moving Forward. Designed by Stocks Austin Sice for the second successive year, illustrations and photographs were combined for the full-colour spreads. The company is now one year into a ten-year 17bn investment plan, and SAS designer Mark Bonner was briefed to demonstrate where that money was going – into tracks, signals, bridges, tunnels and stations. The combination of the visual styles is meant to convey that transformation within the company. As with last year’s document, the annual report is covered in a specially designed poster.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.