Design Bridge has evolved the brand identity for Carling to bring it into line with the product, which has dropped the Black Label from its name.
The identity will be applied to bottle, can and multipack formats which go live at the end of this month. It will also be applied to its truck fleet. The launch will be accompanied by a TV ad campaign early next month.
“We have restructured the design to emphasise the brand’s key colour equities of black and white… the traditional crest has been retained but updated,” says Design Bridge creative director Paul Browton.
Design Bridge created Carling’s previous packaging and font.