Euro RSCG merges acquisitions

Euro RSCG design, the Parisian group owned by French marketing conglomerate Havas, is in the process of merging recent acquisitions Cockpit Design and Soleil Design into a single entity.

The acquisitions are part of a broader development programme, which includes several new senior appointments and plans to open a South American office in Buenos Aires, Argentina.

Euro RSCG bought the two French packaging groups earlier this month in order to complement its identity capability, says a consultancy spokeswoman. They are currently being merged into a 15-strong group and will be given a new name by September, when it will move into the parent company’s offices.

The group is also bringing in a number of new directors.

Clément Derock will join Euro RSCG shortly as creative director responsible for multimedia. He will replace Aaron Levin, who joins Landor Associates’ Paris office to grow that consultancy’s corporate identity offering.

In September Interbrand Newell and Sorrell designer Paul Groves will join Euro RSCG as senior artistic director.

A Euro RSCG spokeswoman says the group will set up a South American headquarters in Buenos Aires in September 1999. It will be headed by Matthieu Delapalme, who will join from French consultancy CBA.

“We have no more plans to set up further offices at this stage, although we might later. But we do plan to recruit more people,” says the spokeswoman.

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