JHP steps into Dolcis’ shoes

former British Shoe Corporation chain Dolcis is to get yet another makeover, this time under its new owner Alexon. – The retailer has appointed John Herbert Partnership, which created the 1985 format still used at most of Dolcis’ 102 stores, to develop a

former British Shoe Corporation chain Dolcis is to get yet another makeover, this time under its new owner Alexon.

The retailer has appointed John Herbert Partnership, which created the 1985 format still used at most of Dolcis’ 102 stores, to develop a replacement.

The new format will be unveiled at the giant Bluewater shopping centre at its opening next March. “They’ve decided to keep the Dolcis name as it’s a strong brand in its own right,” says a JHP spokeswoman.

Other design groups to have had input into the Dolcis brand include Oakley Young, 20/20 and Mansour Design in New York.

Paris fashion and homeware brand Nitya is to open its first standalone store in the UK in December. Design for the 260m2 Bond Street boutique is by JHP, which created the look for the two Paris stores.

Depending on the success of the four-floor London outlet, further openings are earmarked for Milan and Brussels.

JHP created the retail concept for Nitya when it launched last year (DW 24 January 1997).

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