Upmarket English perfumery Penhaligon’s opened a new shop on London’s Beauchamp Place last week, with interiors by architect Murray John.
The format has references to a 1920s cruise liner, with clean simple lines, pale wood flooring and glass shelving. The look is a break from the Victoriana interiors of the Covent Garden flagship store, says Penhaligon’s chairman Glynn Manson.
“We tried to keep Penhaligon’s classical image in the new look,” says John. “It’s very light and airy, with classical proportioning in the elevations of the stands.” Lighting is by Future Group.
The Beauchamp Place outlet will house a beauty salon, an offer which Manson is keen to roll out. He is considering opening the first UK store outside London, in Manchester or Glasgow. Beauchamp Place is Penhaligon’s sixth London site.
Following on from its first franchise in Bordeaux, a further two are under consideration for Dubai and Kuwait.
Last week also saw the unveiling of the perfumery’s burgundy and silver Christmas packaging, designed by Curious.