Toyota plans to cater to European tastes

Japanese car giant Toyota is to build a new 10m design centre at the Sophia Antipolis International Science Park on France’s Côte d’Azur, in a bid to be more in tune with European tastes.

Japanese car giant Toyota is to build a new 10m design centre at the Sophia Antipolis International Science Park on France’s Côte d’Azur, in a bid to be more in tune with European tastes.

Due to open in 2000, the centre will employ up to 30 staff. The manufacturer is yet to appoint someone to head up the venture. The group’s current European design centre, which opened in Brussels in 1989, will be integrated into the new Sophia Antipolis centre.

The new facility will be in direct competition with Toyota’s other design centres – two in Japan and one in California – to create new cars.

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