Let’s aim higher than spam-based culture

The past decade has seen an onslaught of ’design’ based around software skills and not much else. This article (Editor’s blog, www.designweek.co.uk, 7 June) brings that point to light [and highlights the need for traditional skills like drawing]. Thanks for that.

It seems to me that we are in some sense doomed to be surrounded by an ever-increasing volume of clip art-based, slapped-together media, as clients increasingly deem it unnecessary to pay for their message to be presented with skill and finesse, opting instead for a templated ’that’s good enough’ type of approach to design.

Ease of use that is built into software is creating a spam-based cultural experience. Down with the template.

Mateusz Odrobny, by e-mail