Williams Murray Hamm restructures for integrated focus

Williams Murray Hamm is restructuring its creative department and relaunching its website to highlight the integrated work it carries out alongside the branded packaging it has historically been known for.

As part of the restructure of the Loewy Group consultancy, designer Grant Willis is being promoted to design director integrated. He will work alongside creative director Garrick Hamm and design director Fiona Curran.

Hamm says, ’We wanted to make it clearer for clients that there are three major strands to what we do strategy, branded packaging design and integrated work.’

The consultancy says that about 30 per cent of the work it currently carries out is packaging work and 70 per cent is integrated and digital.

WMH founding partner Richard Williams says, ’All too often one can become pigeonholed on the basis of some previously widely publicised work. It was clear that our capabilities were dramatically different from what the perception was.’

He adds, ’We’ve been through some very tough times recently, not least with the untimely loss of Richard [Murray], my fellow founding partner, last year.’

The new WMH site, which launches this week, will allow users to build bespoke showreels to view the consultancy’s work for different clients.