Cairnes has created travel operator First Choice’s annual report for the second successive year. The consultancy has developed a publication that clarifies the group’s standing within the travel sector, while simultaneously explaining its corporate structure. The tour operator has four business divisions, which includes between them the Sovereign, Unijet, Sunsail Travel Choice and Air 2000 brands. Cairnes director Barry Semark says: ‘The 1999 report builds on the profile of First Choice and provides a rationale of the structure. It clarifies their branding and the use of colourful imagery sets the scene for the different brands.’
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