BP Amoco has confirmed plans to unveil a new corporate identity using the BP name, doing away with the long-standing green shield logo. Landor Associates, appointed in the US six months ago, is designing the identity, which is likely to be unveiled in the third quarter of this year, says a BP Amoco spokeswoman in the UK. ‘The company will be known as BP but it will be a fresh BP. It doesn’t affect our product brands,’ she says (DW 7 January).
The supermarket’s selection, branded by Williams Murray Hamm, is aimed at those with allergies but also the health-conscious, and aims to celebrate rather than diminish “free from” food.
Design studio Someone has opted for “bright” colours, “oversized” graphics and a “decisive” tone of voice to create a range of print and digital assets in a bid to attract
The trainline has launched an awareness campaign around recycling and sustainability, and has commissioned illustrator Rebecca Sutherland to “upcycle” old newspapers and drink cans into intricate sculptures for it.
The organisation, which offers practical support and advice to children, young people, families and schools, has been given a new identity by Chromatic Brands in time for national Anti-Bullying Week.