BP Amoco has confirmed plans to unveil a new corporate identity using the BP name, doing away with the long-standing green shield logo. Landor Associates, appointed in the US six months ago, is designing the identity, which is likely to be unveiled in the third quarter of this year, says a BP Amoco spokeswoman in the UK. ‘The company will be known as BP but it will be a fresh BP. It doesn’t affect our product brands,’ she says (DW 7 January).

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