Hertz Link – the brand loyalty and reward scheme for business users of car hire giant Hertz – is introducing a new identity developed by London design consultancy Kugel. The changes have been started with the aim of bringing the scheme into line with the company’s overall marketing objectives for the next century.
As part of our series looking at jobs in design studios, we speak to Pelin Morris, wayfinding graphic designer at Endpoint, about her fascination with human behaviour, why she observes
Learn about London’s street signs, visit an exhibition about brilliant craftswomen and find out whether you’ve won a coveted Design Week award.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The new events space by Mary Duggan Architects can be adapted with translucent curtains that sweep across the room to mark out different areas.