Hertz Link – the brand loyalty and reward scheme for business users of car hire giant Hertz – is introducing a new identity developed by London design consultancy Kugel. The changes have been started with the aim of bringing the scheme into line with the company’s overall marketing objectives for the next century.
From a playful zine, to a “tribal” title sequence and “tongue-in-cheek” wine brand, these are the design projects that caught our eye in July.
London studio Among Equals has crafted the campaign, which takes inspiration from 1940s propaganda and reframes Churchillian language.
In-house design experts question the utility of portfolios when applying for jobs, instead preferring a more narrative approach with case studies where possible.
We’re rounded up the best things to see and do this month, from disability-friendly museum visits to navigating the post-grad years of design.