MetaDesign London-parent Icon Medialab has formed a strategic alliance with computer group Hewlett Packard to bolster its e-commerce activity.
The deal will see the pair co-operating in the UK, Sweden, Finland, Denmark and Italy. Dedicated resources will be provided for each national alliance. The deal is also expected to produce significant client crossover. “This is Icon Medialab’s first strategic alliance with a major global IT computing solutions provider.
“Our customers are now assured of a well-designed, secure global infrastructure for their Internet-based solutions. The combined support of Icon Medialab and HP will provide the best support available for their Web commerce and Internet activity,” claims Icon Medialab vice-president of business development Alex Nieminen.