Hy-phen recruits Rufus Leonard

Rufus Leonard has created the branding, identity and website for a new on-line IT recruitment service called Hy-phen.com. The brand launched on Monday.

Acknowledging the increasingly overcrowded recruitment marketplace, the London design group focused on the “standout issue”, says account director Geoff Richards.

“It was crucial to create an on-line brand that is easy for both applicants and employers to use. The choice of name and overall design of the site reflects the brand’s proposition of creating the perfect link of finding the right person for the right job,” he says.

“Hy-phen.com is the first Web-based automated recruitment service of its kind which will revolutionise the IT recruitment industry,” claims Hy-phen.com chief executive officer

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