Pearce reels in big fish but loses his tackle

Keen fisherman and Tatham Pearce managing director David Pearce will be taking advantage of his own design work, having helped rebrand leading fishing equipment manufacturer House of Hardy.

Pearce initially approached the company about revamping its identity several years ago. ‘I have been using its equipment for many years and always thought the company’s presentation didn’t reflect the quality of its products,’ he says.

Unfortunately, Pearce was a victim of his own enthusiasm. Shortly after the project’s photo shoot all his fishing equipment was stolen from his car.