Dutch electronics giant Philips has unveiled a 41m-high racing catamaran, branded by Design Bridge, for a round-the-world speed sailing record attempt at the end of March. Team Philips is also part of a drive to motivate staff at the company, according to Design Bridge service branding unit creative director Steffan Bufler. ‘It is a fantastic opportunity for Philips to get the brand seen across the world and promote the team spirit that goes with sailing,’ he explains. ‘We have used elements of the Philips icon and freed them up.’
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.