Speedo International is launching a full-body replica sharkskin swimsuit, designed in-house. The project is the fruition of a project which has seen Speedo’s research and development department working on ‘extracting good design from nature’ since 1996. Called Fastskin, the biomimetic sharkskin suit reduces drag by duplicating the surface of a shark. ‘Speedo looked at a creature, which is fast in water but not naturally hydrodynamic, in order to mimic the design,’ says a spokeswoman. The suit uses V-shaped ridges stippled across its surface to direct water flow over the body, allowing surrounding water to pass over the body more effectively. Other collaborators on the design were R&D group Mizuno which worked closely in the development of the fabric and its testing, and Computer Clothing Research, which provided 3D body scanning.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.