Sainsbury Local – design by Fitch

Fitch’s design for the Sainsbury Local convenience store was piloted on London’s Fulham Palace Road in 1998/9 before a national roll-out. It is now being adapted for more rural locations. Fitch aimed to provide a less corporate, more welcoming look with soft wood tones, environmental photography, and warm lighting. Brightly illuminated canopies over the fresh produce are intended to attract customers and convey the freshness of the stock.

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