Fitch’s design for the Sainsbury Local convenience store was piloted on London’s Fulham Palace Road in 1998/9 before a national roll-out. It is now being adapted for more rural locations. Fitch aimed to provide a less corporate, more welcoming look with soft wood tones, environmental photography, and warm lighting. Brightly illuminated canopies over the fresh produce are intended to attract customers and convey the freshness of the stock.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.