Fitch’s design for the Sainsbury Local convenience store was piloted on London’s Fulham Palace Road in 1998/9 before a national roll-out. It is now being adapted for more rural locations. Fitch aimed to provide a less corporate, more welcoming look with soft wood tones, environmental photography, and warm lighting. Brightly illuminated canopies over the fresh produce are intended to attract customers and convey the freshness of the stock.
As skateboarding makes its Olympics debut, designers discuss the creativity of skate culture and the art of great board design.
The library requires an identity for a new initiative, which looks to create a “single digital presence” for public libraries across the UK.
Three installations in total have been developed for the street, following an open call for “green” ideas earlier this year.
The new look features a redrawn wordmark, tweaked colours and a custom typeface, and was developed in collaboration with branding consultancy Mucho.