CPB sweeps into French supermarkets

Coley Porter Bell is designing an entire own-label range of packaging for Promodès, the French owner of several supermarket chains.

The consultancy refuses to comment on the project, but it is believed that hundreds of packs are involved and that the first fruits of the labour should emerge within weeks.

Promodès wholly owns 16 supermarket chains, including Champion, Continent and Huit Huit, and part-owns two others. Promodès has 10 per cent of the food distribution market in France.

It is not known if Coley Porter Bell’s packaging work is destined for all or only a selection of the Promodès chains.