Team planning for parenthood

London group The Team has designed a new identity for the International Planned Parenthood Federation’s European Network.

The IPPF European Network is dedicated to raising government awareness as to the reproductive rights of Europe’s 800 million women. It is now represented by an identity which declares the body’s campaign for health, choice and rights.

The Team, which won the work through a recommendation, commissioned photographer Rod Shone to shoot contemporary images of women in society for a suite of communication material designed by the consultancy.

The Team design director Julian Grice says the new identity leaves people “in no doubt as to what the organisation stands for”. Grice adds that it “can be understood across all language barriers from Lisbon to Vladivostock”.

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