Hunt for the fabulous geek reaches its climax

Tonight’s D&AD Awards could mean an emotional reunion for Mary Lewis and Johnson Banks senior designer Luke Gifford.

They met earlier this year at the D&AD judging when Lewis became obssessed with Gifford’s likeness to the geek featured in his employer’s Fab brochure for paper company Smurfit (Townsend).

On and on she went to anyone prepared to listen. Gifford meanwhile kept silent, mindful that he couldn’t discuss his consultancy’s work when it came up for assessment.

It was only at the end of the day that someone enlightened Lewis that Gifford was indeed the geek, his modelling debut having been reported by us when Fab won a Design Week Award. Well, you can’t fault Mary’s eyesight.

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