Hypa makes a case for Dawsons revamp

Hypa Creative has created an identity for London solicitors, Dawsons, in a project worth in the region of £50 000 to the consultancy.

It is the first time the law firm has worked with a design consultancy, and the project includes a name change, visual identity, stationery, brochures, marketing collateral, signage, and the firm’s website. The work launches in June.

The revamp was prompted by the firm’s growth and wider legal remit, says Dawson’s managing partner, Mathew Rea.

‘This period of expansion is the perfect catalyst for Dawsons to reconsider its public image. [The new logo] reflects our forward-thinking approach without losing traditional values,’ he comments.

Hypa Creative managing director, Viki Clarke, says the consultancy was briefed to find a balance between the firm’s 200-year heritage and conservative private clients, and its more modern commercial practice.

Hypa creative director Terry Bolsh says the solution was to use ‘conservative but invigorating’ colours and find a modern way to represent the firm’s location.

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