Picture the scene: you’re toiling over the umpteenth revision of an identity for Widget and Wodget’s latest spanner range, and your boss swans past before roaring off in his TT Roadster. Nice. However, Creative Action managing director Ian Silverstein has decided to offer his troops the chance to win the car for the weekend. Silverstein organised a competition where every employee would release a balloon with a business card attached. The winner would be the one whose balloon flew furthest. Seven days later a ‘German lady in Hamburg’ phoned. Unbeknown to the fraulein, designer Gary Fox will soon be booting it round Hertfordshire’s leafy lanes. Let’s hope for his boss’s sake he brings the motor back without a scratch
Designed by Siemens Mobility, the Inspiro boasts in-train air conditioning and will consume 20% less energy than the existing fleet from the 1970s.
As part of our IWD 2021 coverage, EAT founder Renata Amaral Morris discusses embracing difference and what stopped her and her business partner Gabriel Seibel from it doing it sooner.
As part of our IWD 2021 coverage, four more women discuss their tip for working solo, from avoiding the “side-hustle” mindset to catering your portfolio and communicating properly with clients.
As part of our IWD 2021 coverage, four women discuss their tips for working alone, from reinvesting in yourself, to being prepared for dry spells and staying motivated.