Picture the scene: you’re toiling over the umpteenth revision of an identity for Widget and Wodget’s latest spanner range, and your boss swans past before roaring off in his TT Roadster. Nice. However, Creative Action managing director Ian Silverstein has decided to offer his troops the chance to win the car for the weekend. Silverstein organised a competition where every employee would release a balloon with a business card attached. The winner would be the one whose balloon flew furthest. Seven days later a ‘German lady in Hamburg’ phoned. Unbeknown to the fraulein, designer Gary Fox will soon be booting it round Hertfordshire’s leafy lanes. Let’s hope for his boss’s sake he brings the motor back without a scratch
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,