Picture the scene…

Picture the scene: you’re toiling over the umpteenth revision of an identity for Widget and Wodget’s latest spanner range, and your boss swans past before roaring off in his TT Roadster. Nice. However, Creative Action managing director Ian Silverstein has decided to offer his troops the chance to win the car for the weekend. Silverstein organised a competition where every employee would release a balloon with a business card attached. The winner would be the one whose balloon flew furthest. Seven days later a ‘German lady in Hamburg’ phoned. Unbeknown to the fraulein, designer Gary Fox will soon be booting it round Hertfordshire’s leafy lanes. Let’s hope for his boss’s sake he brings the motor back without a scratch

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