Picture the scene: you’re toiling over the umpteenth revision of an identity for Widget and Wodget’s latest spanner range, and your boss swans past before roaring off in his TT Roadster. Nice. However, Creative Action managing director Ian Silverstein has decided to offer his troops the chance to win the car for the weekend. Silverstein organised a competition where every employee would release a balloon with a business card attached. The winner would be the one whose balloon flew furthest. Seven days later a ‘German lady in Hamburg’ phoned. Unbeknown to the fraulein, designer Gary Fox will soon be booting it round Hertfordshire’s leafy lanes. Let’s hope for his boss’s sake he brings the motor back without a scratch
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of