BDI unzips a sense of humour…

Members (ooer) of the British Design Initiative obviously keep their BDI’s well-peeled for – nudge wink – bodily innuendos.

A recent BDI mission to Korea spewed forth a variety of naughty misnomers. Such as Pocari Sweat refreshment water, which “supplies water and electrolytes lost through perspiration”.

Not forgetting a type of bedding called Bum.

And a condom manufacturer – not in itself rude – but its headquarters is based in Bankibonk Road, Seoul, South Korea.