Mont Blanc drafts UK flagship for London

Luxury pen maker Mont Blanc is set to open a UK flagship store at the beginning of next month, designed by its in-house team.

The 98m2 Old Bond Street store in London will be one of 120 boutiques being opened across the world. Other stores in cities such as Milan, Paris, Hong Kong and New York are being created to support the brand owner’s diversification into products such as watches, leather goods, jewellery and eyewear.

Black and white interiors feature curved shapes and graphics inspired by the Mont Blanc “Meisterstuck” logo. One-off products such as a £28 000 diamond-andemerald watch have been specially created for showcasing in the store. “The opening of the flagship Mont Blanc boutique is an exciting and highly strategic move for the brand,” says Mont Blanc UK managing director Kevin Boltman.

“It enhances Mont Blanc’s positioning as a luxury lifestyle brand and gives us the chance to showcase unique pieces along with our entire product collection,” he adds.

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