Showler’s opposites attract The British Council

As part of its aim to promote Britain abroad, The British Council approached design students at University College Northampton to create work themed on the British identity, in any media they fancied. These will be distributed to the council’s overseas network.

Second-year graphic communication student James Showler’s designs – postcards which play around with polar opposite clichés of some of our national eccentricities – proved so popular the council’s design department developed them.

For example, Showler contrasts the fact that we are seen abroad as ‘out of touch’ and ‘in fashion’, and to have ‘good taste’ but ‘bad food’.

The truth hurts, doesn’t it?