The Bristol Cancer Help Centre is in the process of renaming itself after its co-founder, in a bid to make more impact at the national and international levels.
The complementary care charity, pioneer of the internationally renowned Bristol Approach to cancer care, will become known as Penny Brohn Cancer Care as of this month.
The name change and new visual identity have been created by an anonymous consultancy as a charitable gift, while the new look – and feel – is being carried out with Bristol-based design group TRM:vs, which was appointed on a paid basis, following a pitch in July.
Its rebranding ties in with the opening of a new 26-bedroom facility for the organisation in Pill, overseen by head of design Jane Sen.
Sam Broome, head of marketing at Penny Brohn Cancer Care, says, ‘The new designs are intended to portray a calming and tranquil, yet transformational, experience – reflecting the essence of what we do.’
The charity’s new website – www.pennybrohncancercare.org – has been created by Oxford-based healthcare Web design specialist Minervation.