Sony Ericsson opens in London

Sony Ericsson’s first retail store opened last night on Kensington High Street in London. The 360m2 store, designed by Checkland Kindleysides, includes plasma screen window displays with a changing facia. It also features an ‘infinity’ bar – a sculpted bar running the length of the store – and a lounge area, with a curved black wall made from veneered panelling and hidden ceiling lighting. Around the store, large graphics show close-ups of products.

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