WC1, which bills itself as the UK’s first boutique powder room, launches its first venue in London’s Oxford Street on 13 December, with interiors by The March Hare.
The space will feature a retail outlet, powder room and air-conditioned, over-sized toilet cubicles. Targeting wealthy women shoppers, entry will cost £5 per visit.
If the flagship site is a success, a further ten outlets are planned in London and key regional centres by the end of 2007.
According to The March Hare founder Charles Longbottom, the space will resemble a lifestyle spa environment. A reception space leads into a powder room with mirrors and seating, and on to a second space with a series of toilet cubicles that are sterilised after each visit.
Interiors are ‘white on white’, says Longbottom, with white pebble walls, high gloss finishes and sandstone floors, offset by dark timber doors. Chandeliers dot the space, which also features bespoke seating.
Ambient lounge music, fresh flowers and a retail offer including premium and own-brand beauty products and emergency items such as tights and umbrellas, complete the offer.