In-flight meals in Virgin Atlantic’s economy class have a new look created by Reed in Wimbledon. The aim was to ‘communicate the quality and freshness values we associate with a top high street retailer’, says consultancy creative director Carolyn Reed. The graphics have been applied to all areas of food packaging, cutlery and condiment containers. Photographs for the menus (pictured) were taken by James Jackson.
Speaking at this year’s Offset Dublin, Moving Brands’ creative director Sean Murphy talks on how he got to where he is today, why he hates the internet’s pedantic scrutiny of
New look Hikma brand designed to work on the same global scale that the company now does.
A round-up of moves, changes and appointments in the design world.
Design studio Start has created Folio, an online platform where the university’s 20,000 art and design students can upload their own work, and like and share other people’s.