In-flight meals in Virgin Atlantic’s economy class have a new look created by Reed in Wimbledon. The aim was to ‘communicate the quality and freshness values we associate with a top high street retailer’, says consultancy creative director Carolyn Reed. The graphics have been applied to all areas of food packaging, cutlery and condiment containers. Photographs for the menus (pictured) were taken by James Jackson.
The design studio has created an abstract logo of a bridge reflected on water to represent the charity, which looks to protect and maintain England and Wales’ waterways.
A show at the Lettering Arts Centre in Suffolk will delve into the art of alphabets, tracing the history of communication design from ancient symbols to the sophisticated systems we
This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.
Weird World Cup is a project that sees 20 illustrators create humorous artworks, which will be sold online to raise money for education charity Football Beyond Borders.