In-flight meals in Virgin Atlantic’s economy class have a new look created by Reed in Wimbledon. The aim was to ‘communicate the quality and freshness values we associate with a top high street retailer’, says consultancy creative director Carolyn Reed. The graphics have been applied to all areas of food packaging, cutlery and condiment containers. Photographs for the menus (pictured) were taken by James Jackson.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.