Free pitch for a ‘Good Design Guide’

Letters to the Editor should be sent to Design Week, 50 Poland Street, London W1V 4AX. Fax: 0171-734 1770. e-mail

When Design Week drops on my desk I turn to the Letters page to follow whatever debate is raging… which has given me an idea.

With all the coverage on free-pitching, design referral services and rosters, we propose the publication of a “Good Design Guide”.

Consultancies will be graded with a system of icons; the number of symbols indicating how willing an agency might be to participate in a free pitch, or design copycat packaging.

Due to work pressure, we’ll be looking for another consultancy to take it on. Will it be a free pitch? Well what do you think?

Paul Simmons

Paul Simmons & Associates


Surrey RH6 9HW

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