True North wins People’s History Museum rebrand

True North has been appointed to rebrand the People’s History Museum in Manchester, ahead of its reopening in 2009.

The museum’s base, at the Pump House in Bridge Street, is being refurbished, with a new extension by architect Austin-Smith Lord to be added.

After a five-way pitch, True North was appointed to design a new logotype for the museum, which will be used on uniforms, signage, literature and other areas.

Karen Moore, marketing officer at the museum, says, ‘True North presented a highly persuasive and well-thought-through approach towards the challenge that we face with the rebrand.

‘In addition to the proposals for meeting our brief, its portfolio of creative work for past clients is very impressive.’

Martin Carr, managing director of True North, says, ‘We have a wealth of experience in this sector. We’re currently rebranding Bristol’s Museums Galleries and Archives Service as well as branding the all-new Museum of Bristol, but every branding brief presents its own challenge, regardless of sector.

‘We’re really enthusiastic about working with the People’s History Museum team to generate some excitement.’

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