A new art gallery opening next month in London’s Notting Hill has an identity created by Ally.
Called Flow, the space is run by directors Vivien Fotiadis and Yvonna Demzynska, who has worked with the Design Council and Crafts Council.
Flow will stock contemporary applied arts such as ceramics, jewellery, metalwork, wood, textiles and glass.
The identity is described by Ally creative director Susanna Cook as “a ‘primal marque’ representing the flow of creative energies”, along with the coming together of two elements – that is the directors and the various crafts people.
The consultancy has applied the marque to stationery, carrier bags, jewellery boxes and signage, and it appears etched into the plaster of the gallery wall.
The interiors have been designed by Simon Usher and Paul Barke-Asuni. Disk-shaped floor display panels can be rolled around, stacked or removed, depending on the products that are on show.