BBC Resources gives Blue Peter more fizz

BBC Resources has redesigned the graphics of its long-running flagship children’s TV programme, Blue Peter.

The changes include a modern rendering of the Blue Peter ship, originally created by BBC presenter Tony Hart, and new-look typography, titles and graphics. Hart’s original logo appears on the bow of the new Blue Peter identity, designed by BBC Resources graphic designer Kevin Hill, with producer Linda Dodd.

“I wanted to move the branding forward and make the ship more organic and accessible. The challenge was to retain the core values that we all know and love about Blue Peter,” says Hill. For the new typography, the brief emphasised clarity and communication, access and inclusion, which are the programme’s editorial standards, he adds.

The updated title sequence consists of four ships, each representing a different presenter, encapsulated in bubbles and racing across an ocean to interact with the actual presenters.

The real presenters are seen travelling across the world on discs, resembling the circular sails of the new ship. The new look went live last week.