Bulmers

It looks so real, you could drink it – that was the idea behind this product shot for the cover of Bulmers’ latest annual report.

Designed by Saatchi & Saatchi Design, the document attempts to convey the essence of the alcoholic drinks company, and its focus on brand innovation.

The cider bubbles imagery is a theme that is picked up inside the report, and appears as part of the company’s results graph. The cover was shot by Andy Whale.